What it does

It asks structured questions, organises your answers, and runs mechanical checks on any writing you paste in. It counts sentence lengths, matches phrases against a fixed list, and compares two of your own answers against each other. Every conclusion it reaches is a count or a match, and everything it hands back is assembled from what you typed.

What it does not do

It does not write for you and it does not advise you. It does not know your business, your market or your competitors, and it cannot tell you whether your positioning is right. Its word lists are fixed, so it will miss things specific to your industry and will occasionally flag something that is perfectly fine. The evidence score measures how much you gave us, not how good your brand is.

Your words, your call

What comes out is your own writing, reorganised. Whether you use it, publish it, or change your marketing because of it is entirely your decision and your responsibility. Nothing here is marketing, legal, financial or tax advice, and using it does not make you a client of .

Your information

Your answers stay in your browser unless you book a review or ask us to email you a link back. If you do either, they are stored on our website and used only to prepare for that conversation. We will not share them or add you to a mailing list. Email us and we will delete them. Our privacy policy

Liability

To the extent permitted by law, we are not liable for any loss arising from your use of this tool or from anything you produce with it. Nothing here excludes, restricts or modifies any right you have under the Australian Consumer Law.