More Marketing = More Profit?

Marketing is the be-all and end-all for too many small businesses? We see it all the time and all small businesses are bombarded by the latest and greatest silver bullet to take your business to the “next level”. Unfortunately, it seems all too often the sales teams are great at marketing their products and not … Read more

What happened with the ‘day one’ manifesto at Amazon

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In the early days of Amazon, Jeff Bezos became famous for the philosophy he described to shareholders. He called it ‘Day one’. The idea took hold that if the people in an organisation acted like it was day 1 in the job, they were more likely to stay truly focussed on customers, and driven by … Read more

maximise your business on the phone with amazing customer experience

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Growing your business and team can be hard, not just the numbers but also to improve the team. Creating a policy around the best what to talk and answer the phone, sounds simple, but it can make a massive difference to the customers experience and how they both start and end the first or last … Read more